Key Roles – Monthly Committee Meetings

Marketplace Lead

• Oversees the festival’s vendor and merchant spaces, from recruiting and coordinating Merchant Room vendors to making sure the Merchant Room runs smoothly onsite. Offers supervision/support to Art Show coordinator, and WWC Merchandise Sales Coordinator.

Registration/Box Office Lead 

• Working with our Office Registration Goddess, Shayla, the Registration/Box Office Lead manages attendee registration, including pre-festival organization, check-in, badge pickup, and answering registration questions before and during the festival.
  

Fund Development Lead

• Assisting the Executive Director, the Fund Development lead identifies and pursues sponsorships, grants, and donations to help fund the festival’s programming and operations.

Support Roles Needed – Monthly Committee Meetings Optional 

Volunteer/Presenter Hospitality Coordinator

• Oversees, volunteer and presenter hospitality rooms, making sure everyone feels welcomed, informed, and supported throughout the weekend.

Authors Alley & Autograph Session Coordinator

• Reports to Marketplace Lead
• Organizes Author Alley (formerly Shared Author table) including setup, and tracking inventory and sales. Coordinates signing sessions so attendees can meet writers and buy their books, working closely with the Marketplace Lead. 

WWC Merchandise Sales Coordinator

• Reports to Marketplace Lead
• Runs the sale of official WWC merchandise at the festival, including setup, and tracking inventory and sales.

Room Captain Coordinator

• Reports to Volunteer Lead
• Supports the Volunteer Lead by organizing daily Room Captain volunteers, managing individual session rooms, ensuring each one is staffed, prepared, and running on time.

Marketing Coordinator

• Reports to Marketing/Comms Lead
• Helps identify and pursue paid and free advertising opportunities; promotes program ad sales.

Accessibility Coordinator

• Reports to Logistics Lead
• Helps identify and address barriers so the festival is welcoming and usable for attendees, presenters, and volunteers of all abilities.

Eliza Reid is a writer, public speaker, gender equality advocate, cofounder of the acclaimed Iceland Writers Retreat and former first lady of Iceland. She was born and raised in Canada but has lived in Iceland for over twenty years. She is the author of three books, all of which have been instant bestsellers in Canada and Iceland: The First Lady Next Door: A Memoir of Iceland, Identity, and Unexpected Adventure (2026), Secrets of the Sprakkar: Iceland’s Extraordinary Women and How They Are Changing the World (2022), and the Iceland-set mystery Death on the Island (Death of a Diplomat in the UK) (2025), which was also an instant USA Today bestseller and is in development as a television series.

From 2016 to 2024, Eliza served in the unofficial role of First Lady while her husband was President of Iceland, during which time she served as patron of numerous organizations and was named a United Nations Special Ambassador for Tourism and the Sustainable Development Goals. She continues to speak at conferences and events around the world, delivering inspiring keynotes on topics relating to gender equality, how to make an impact when you’re not in charge, and storytelling for social change. 
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Eliza’s advocacy in the field of gender equality has been praised by former U.S. President Joe Biden, former Canadian Governor General Mary Simon, and numerous others. She has also been honoured with numerous awards, including from the Better World Fund, Meet in Reykjavík, and the Institute for South Asian Women.
Eliza has degrees from the University of Toronto (Trinity College) and Oxford University (St. Antony’s College). She lives in the outskirts of Reykjavík with her husband and four children.​